AAPI Civic Engagement Fund
branding & design
We partnered with AAPI Civic Engagement Fund, a major supporter of Asian American and Pacific Islander (AAPI) movement building organizations, focusing on political empowerment within the United States. With a commitment to grant making, enhancing movement capacity, and research, the Fund sought to update its branding to match its growing dedication. Our collaboration resulted in a new brand identity centered around a logo symbolizing growth and resilience, featuring a tree to represent the strength and interconnectedness of AAPI communities. The design reflects the Fund's values of progress and adaptability, embodying their vision for a bold, powerful, and uplifting rebrand that echoes their commitment to fostering change and empowerment.